Research taken from slideshare: http://www.slideshare.net/pluto106/what-is-the-main-purpose-of-a-music-video
This research will have an impact on my final product as it allows me to understand why we have music videos and what the purpose of a music video is. Understanding why we have music videos is important in the developing part of my final product because I’m able to put my ‘all’ into making a music video as I understand why we have it.
Research taken from yahoo answers: http://uk.answers.yahoo.com/question/index?qid=20061016044944AAUB8Ob
“Queen’s Bohemian Rhapsody is considered the first music video. When the song was released in the UK in 1975 the band were on tour abroad and couldn’t make it to Top Of The Pops each week when it reached no.1.
– No-one imagined the record would be so successful (at nearly 9 minutes long it was considered un-radio-friendly and the record company assumed no radio station would play it), and that is when they recorded the video to be played in their absence. Although it looks crap today, at the time it was revolutionary and people couldn’t get enough of it.
– The first video played on MTV was Video Killed The Radio Star (by The Buggles) but not until Michael Jackson’s Billie Jean was MTV taken seriously, and seen as an alternative to radio. Until then, music videos consisted mainly of bands grinning at the camera from exotic locations (hands up Duran Duran) or performing badly in a ‘captured-on-film’ moment.
– Of course, when Michael Jackson released Thriller (the single) and it’s accompanying video/mini-movie (the most requested video of all time) did MTV become the most popular way of discovering the new (certainly in the 80’s).”
This will impact on my final product as it will allow me to understand how a basic music video can be so effective in the era it was done.
Research taken by timetoast: http://www.timetoast.com/timelines/music-video-history
Here is music video history table of all the classics from the 1950’s-2010.
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15th Aug, 1955 | The 1950’s | The 1950’s were known as the birth of rock and roll, not many music videos were made as artists and bands didn’t realise they could be used very effectively for promotional purposes. However in the 1950’s the scopitone was made which had a small screen on it playing wither animated or live action videos that were synced to the music playing. The link below is the wikipedia page for the scopitone. http://en.wikipedia.org/wiki/Scopitone |
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28th Sep, 1958 | Serge Gainsburg-Le poincenneur des Lilas | Serge Gainsburg- Le poincenneur des Lilas |
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28th Sep, 1962 | 1960’s | The 1960’s were all about freedom, there was said to be a musical revolution. As we did have the technology, films of artists performing were made but still not used for the reasons people use them today. |
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29th Sep, 1965 | The Beatles- Strawberry Fields Forever | The Beatles- Strawberry Fields Forever |
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29th Sep, 1967 | Bob Dylan- “Subterranean Homesick Blues” | Bob Dylan- “Subterranean Homesick Blues” Video from D. A. Pennebaker’s 1967 Documentary, Don’t Look Back. |
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29th Sep, 1972 | The 70’s | During the 70’s the main genre’s were Disco, Pop, R&B, Rock and Punk. Although we had the technology bands weren’t filmed for promotional purposes still, instead they prefered to perform live on television shows, because they felt it created amore attractive look for them. An example is the Australian television show ‘countdown’, which pionered the concept of clips and videos edited. |
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29th Sep, 1976 | AC/DC- It’s A Long Way To The Top | AC/DC- It’s A Long Way To The Top |
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29th Sep, 1980 | The 80’s | The 80’s was a big movement for the music industry, In the United States, MTV was launched and music videos began to have a larger effect on the record industry. Pop artists such as Michael Jackson, Duran Duran, Prince, Madonna, and Queen mastered the format and helped turn this new product into a profitable business |
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29th Sep, 1981 | The Buggles- Video Killed The Radio Star | The Buggles- Video Killed The Radio Star |
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29th Sep, 1983 | Michael Jackson- Thriller | Michael Jackson- Thriller |
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29th Sep, 1985 | Dire Straits- Money For Nothing | Dire Straits- Money For Nothing |
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29th Sep, 1985 | Madonna- Material Girl | Madonna- Material Girl |
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29th Sep, 1990 | The 90’s | The 1990s were a decade of many diverse scenes in music, however they are perhaps best known for grunge, gangsta rap, R&B, teen pop; eurodance, electronic dance music, the renewed popularity of punk rock and for being the decade that alternative rock became mainstream. In the 90’s making music videos for your songs was the standard thing to do. With technology improving and now everyday people being able to afford their own video cameras and tripods anyone could make their own music videos. |
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29th Sep, 1995 | Michael and Janet Jackson- Scream | Michael and Janet Jackson- Scream |
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29th Sep, 2000 | The Noughties | Nowadays music videos are made all the time, notonly by rich artists and bands with enough money but literally by everyone as technology has become so cheap and mainstream. We are now learning great new thing all the time on how to make our music videos more interesting, an example is the 3D music video of Professor Greens (Found further along the timeline) but also people have sarted using web 2.0 to improve the creativity of their videos, such as ‘The Johny Cash Project’. |
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29th Sep, 2009 | Sour- Hibi No Neiro (Tone Of Everyday) | Sour- Hibi No Neiro (Tone Of Everyday)This music video was shot for Sour’s ‘Hibi no Neiro’ (Tone of everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam. The fans were given instructions of what to do, they then connected up all the videos and images up. This is an example of web 2.0. |
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29th Sep, 2010 | The Johnny Cash Project | The Johnny Cash Project. This video is also an example of web 2.0 also, on the website you are given a screen grab of one part of the video, then each person can use the tools to draw their own version of the original screen grab. All the pictures are then put together to make a Johnny Cash Music video. |
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This research will impact on my final product as it will allow me to understand the history of music videos and how because of these influential music videos, music videos would not be the same today.
Nikunj (my team mate for media) and I have decided to go for the pop genre as we thought this would suit us more as we know more about pop music.
Research taken from wikianswers: http://wiki.answers.com/Q/What_are_the_different_genres_of_music_and_please_describe_each_genres
This research will impact on my final product as it allows me to see the different genre’s I can pick for my music video.
Research taken from myspace: http://www.myspace.com/whats-hot/2012/12/26/the-20-best-music-videos-of-2012
“Most Viral
From: PSY 6 (Six Rules), Part 1
Notable appearances: K-Pop singer Hyuna, Korea’s Nation emcee Yoo Jae-Suk, Korean comedian Noh Hong-cheol
Why it wins: Psy’s boisterous, funny video, which features some of the year’s most innovative dance moves, recently became the first music video to hit 1 billion views. The clip seemed to start out slow when it was posted in July and now if you haven’t seen it… well, we’re pretty sure there’s no one who hasn’t seen it.”
“MOST INNOVATIVE
Kanye West – ‘Mercy’
From:Cruel Summer
Director: Nabil Elderkin
Notable appearances: Big Sean, 2 Chainz, Pusha T, Kid Cudi, Cyhi the Prynce, Teyana Taylor, Hit-Boy, D’banj, Mr. Hudson and a Lamborghini Gallardo LP560-4
Why it wins: It’s simple yet complex and somehow makes the song seem even slicker and cooler than it originally does. For once West eschews flash in favor of edgy starkness. Plus, Cudi’s dancing cameo is amazing.”
“MOST BADASS
MIA – ‘Bad Girls’
From: Future album TBA
Director: Romain Gavras
Notable appearances: None, although there are a lot of sweet cars
Why it wins: MIA and Gavras, who have previously worked together, created an evocative, epic storyline that is socially angled, but also just seriously awesome to behold. It has the tone of a short film rather than a music video and Gavras really knows how to set the scene.”
The Shins – ‘It’s Only Life’
From: Port of Morrow
Director: Hiro Murai
Notable appearances: None
Why it wins: Singer James Mercer gets kidnapped by, well, we’re not really sure what. But the strange creature that appears in this clip is the coolest, most creative imaginary beast we’ve seen this year. It probably won’t give you nightmares, but we can’t promise that.”
“MOST ROMANTIC
Taylor Swift – ‘Begin Again’
From: Red
Director: Philip Andelman
Notable appearances: None
Why it wins: Swift has released a lot of music videos this year, however this song is wistful and lovely – and it takes place in Paris – which all seems so right for Swift’s relationship-themed tunes.”
BEST FIGHT SCENE
“The Black Keys and RZA – ‘Baddest Man Alive’
From: Man With the Iron Fists soundtrack
Director: Chris Marrs Piliero
Notable appearances:
Why it wins: Did you ever think you’d seen the members of The Black Keys duke it out with a member of Wu-Tang Clan? Well, now you have and it far exceeds expectations – in a very violent way.”
“BEST ANIMATION
Gorillaz, James Murphy and Andre 3000 – ‘DoYaThing’
From: Single for Converse’s ‘Three Artists. One Song’
Director: Jamie Hewlett
Notable appearances: None
Why it wins: This lengthy clip features various types of animation to create a foul apartment where the cartoon members of Gorillaz live. It’s strange, innovative and throws back to previous imagery from the group. Plus, animated Andre 3000 is pretty awesome.”
“BEST PORTRAYAL OF A BAR MITZVAH
Drake – ‘HYFR’
From: Take Care
Director: Director X
Notable appearances: Lil Wayne, DJ Khaled, Trey Songz, Birdman, producer OB O’Brien
Why it wins: Drake literally gets bar mitzvahed in this video, with various compatriots involved in the festivities. It’s basically one of the best-looking parties that’s ever been captured in a music video – and boy can Drake’s friends drink.”
“BEST USE OF COLOR
Pink – ‘Try
From: The Truth About Love
Director: Floria Sigismondi
Notable appearances: Broadway dancer Colt Prattes
Why it wins: Pink has always made great videos, but this one is particularly compelling and evocative. As Pink and her on-screen love interest dance through their relationship drama they become covered in dusts of colour, which elevate the story line into something very artistic.”
“CLEVEREST VIDEO
Ben Gibbard – ‘Teardrop Windows’
From: Former Lives
Director: Tom Scharpling
Notable appearances: Comedian Kurt Braunohler
Why it wins: Instead of making some silly clip for his debut solo single, Gibbard makes a clever, cheeky clip where he searches for his actual self. It’s funny and cute, and it turns out that Gibbard is just a nice guy no matter how many thug tattoos he has inked on his body.”
“BEST VIDEO FEATURING A CHILD
Danny Brown – ‘Grown Up’
From: XXX
Director: Greg Brunkalla
Notable appearances: Actor Dante Hoagland
Why it wins: A mini version of Brown plays him in this video.”
This research will impact on my final product as it allows me to understand what makes a video so great. Looking at the videos gives me some inspiration as to what I could put in my final product (music video).
This research will impact on my final product as it allows me to understand the different ways the music industry use to target their audience. It also allows me to understand how I can target my audience when completing my final product (music video).
Research taken from: http://top40.about.com/od/top10lists/tp/top40popartistsalltime.03.htm
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This research will impact on my music video as it will allow me to understand why they were the top pop artist and it helps me get an wider understanding of pop music and who was/were involved in the genre pop music.
Research taken from everyhit.com: http://www.everyhit.com/bestever.html
Here is a list of the end of 2006 both Virgin Radio and Q Magazine compiled lists of the ‘best ever’ singles based on votes from their listeners / readers. From this list we see that Queen was voted best single by their listeners/ readers.
What was unique about the song Queen was that the song has “no chorus, instead consisting of four main parts: a ballad segment ending with a guitar solo, an operatic passage, and a hard rock section.
At the time, it was the most expensive single ever made and remains one of the most elaborate recordings in popular music history”. – Wikipedia http://en.wikipedia.org/wiki/Bohemian_Rhapsody
Looking at the list, we could say that the voters, like songs that stand out from the rest of the ‘general’ music (this is like today’s music for example ‘Gangnam Style’)
“This research will impact on my final product as will allow me to understand what was unique about these videos. Finding whats unique about these videos will help me to put something unique in my music video.
Media Studies Advance Portfolio 