The 20 Best Music Videos Of 2012

Published September 30, 2012 by moniquefearon

Research taken from myspace:

“Most Viral

Psy – ‘Gangnam Style’

From: PSY 6 (Six Rules), Part 1

Notable appearances: K-Pop singer Hyuna, Korea’s Nation emcee Yoo Jae-Suk, Korean comedian Noh Hong-cheol
Why it wins: Psy’s boisterous, funny video, which features some of the year’s most innovative dance moves, recently became the first music video to hit 1 billion views. The clip seemed to start out slow when it was posted in July and now if you haven’t seen it… well, we’re pretty sure there’s no one who hasn’t seen it.”


Kanye West – ‘Mercy’

From:Cruel Summer
Director: Nabil Elderkin
Notable appearances: Big Sean, 2 Chainz, Pusha T, Kid Cudi, Cyhi the Prynce, Teyana Taylor, Hit-Boy, D’banj, Mr. Hudson and a Lamborghini Gallardo LP560-4
Why it wins: It’s simple yet complex and somehow makes the song seem even slicker and cooler than it originally does. For once West eschews flash in favor of edgy starkness. Plus, Cudi’s dancing cameo is amazing.”

MIA – ‘Bad Girls’

From: Future album TBA
Director: Romain Gavras
Notable appearances: None, although there are a lot of sweet cars
Why it wins: MIA and Gavras, who have previously worked together, created an evocative, epic storyline that is socially angled, but also just seriously awesome to behold. It has the tone of a short film rather than a music video and Gavras really knows how to set the scene.”


The Shins – ‘It’s Only Life’

From: Port of Morrow
Director: Hiro Murai
Notable appearances: None
Why it wins: Singer James Mercer gets kidnapped by, well, we’re not really sure what. But the strange creature that appears in this clip is the coolest, most creative imaginary beast we’ve seen this year. It probably won’t give you nightmares, but we can’t promise that.”


Taylor Swift – ‘Begin Again’

From: Red
Director: Philip Andelman
Notable appearances: None
Why it wins: Swift has released a lot of music videos this year, however this song is wistful and lovely – and it takes place in Paris – which all seems so right for Swift’s relationship-themed tunes.”


“The Black Keys and RZA – ‘Baddest Man Alive’

From: Man With the Iron Fists soundtrack
Director: Chris Marrs Piliero
Notable appearances:
Why it wins: Did you ever think you’d seen the members of The Black Keys duke it out with a member of Wu-Tang Clan? Well, now you have and it far exceeds expectations – in a very violent way.”

Gorillaz, James Murphy and Andre 3000 – ‘DoYaThing’

From: Single for Converse’s ‘Three Artists. One Song’
Director: Jamie Hewlett
Notable appearances: None
Why it wins: This lengthy clip features various types of animation to create a foul apartment where the cartoon members of Gorillaz live. It’s strange, innovative and throws back to previous imagery from the group. Plus, animated Andre 3000 is pretty awesome.”

Drake – ‘HYFR’

From: Take Care
Director: Director X
Notable appearances: Lil Wayne, DJ Khaled, Trey Songz, Birdman, producer OB O’Brien
Why it wins: Drake literally gets bar mitzvahed in this video, with various compatriots involved in the festivities. It’s basically one of the best-looking parties that’s ever been captured in a music video – and boy can Drake’s friends drink.”

Pink – ‘Try

From: The Truth About Love
Director: Floria Sigismondi
Notable appearances: Broadway dancer Colt Prattes
Why it wins: Pink has always made great videos, but this one is particularly compelling and evocative. As Pink and her on-screen love interest dance through their relationship drama they become covered in dusts of colour, which elevate the story line into something very artistic.”

Ben Gibbard – ‘Teardrop Windows’

From: Former Lives
Director: Tom Scharpling
Notable appearances: Comedian Kurt Braunohler
Why it wins: Instead of making some silly clip for his debut solo single, Gibbard makes a clever, cheeky clip where he searches for his actual self. It’s funny and cute, and it turns out that Gibbard is just a nice guy no matter how many thug tattoos he has inked on his body.”


Danny Brown – ‘Grown Up’

From: XXX
Director: Greg Brunkalla
Notable appearances: Actor Dante Hoagland
Why it wins: A mini version of Brown plays him in this video.”

This research will impact on my final product as it allows me to understand what makes a video so great. Looking at the videos gives me some inspiration as to what I could put in my final product (music video). 


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