Research taken from heathenmedia: http://heathenmedia.co.uk/rock/2011/10/20/music-genre-codes-and-conventions/
Music Genre – Codes and Conventions Pop
Pop – The Wanted – Glad you came
“This song and video are an example of a typical summer/holiday pop anthem, which is instantly shown by the shooting being in a foreign country on a beach and around a pool. The video shows the band and others having fun, mucking around and is not too serious which is a stereotype of pop as it is meant to be fun and upbeat. The party atmosphere throughout the video also represents this. The clothes worn support the stereotype with bikinis which obviously would be worn on holidays and also jeans and t shirts rather than suits that may be worn in RnB videos to again represent the relaxed, fun atmosphere. The quick paced shots show there is a lot going on and a lot of action which is stereotypical of a pop video.”
This research will impact me on my final product as helps me to understand the codes and conventions of a pop music video which then I can include in my music video. Looking at the codes and conventions of a pop music video, is helping me make a decision to do a pop music video. Doing a pop music video would be my ‘ideal’ favourite type of music video genre to do as its more commercial and that is what’s POPular in the 21st century.