We chose young teenagers to play Nicki Minaj and Cassie as we wanted to appeal to our target audience which is young teenagers. Here are our actors:
Why, we chose our actors?
We chose our actors by having actors who could dance and who knew about fashion. Looking at their interests we could then determine the type of actors we wanted. Having actors that could dance was essential as there would be a lot of dancing in our video. Having actors that knew about fashion was essential also as they knew what to wear for our music videos. Even though we knew what each actor should wear, it was nice to get another opinion. The actors we picked were perfect for our music video as they were able to do what we wanted them to do.
For our music video our target audience is teenagers between the ages of 16-21. We changed it to 16-21 instead of 16-18 because the song choice was quite explicit and provocative.
Gender: Male/ Female
Schooling/Education: Their in high school or in university. Still studying
Occupation: Work as a paper round
Marital Status: Single
Income/spending power: Relies on parents to give them money sometimes but mostly has their own money to spend
Lifestyle: Loves to shop for the latest trends, loves to buy and listen to pop music such as Nicki Minaj and Cassie. Loves to order takeaways and relax to pop music.
Our target audience love to listen to pop music such as Nicki Minaj and Cassie. They are confident within themselves and around others. They feel a sense of escapism when they listen to pop. They mostly look out for the newest pop music and have a youtube playlist mostly full of pop music. They like to share new pop music with their friends and family and express how they feel about the song. Our target audience would like our pop music video as it has most of the conventions in a pop music video e.g extreme close ups and two of their favourite artist’s song. Their interest are listening to pop, finding out more about their favourite pop artist and finding the newest pop songs.
Likes: Nicki Minaj, pop music, Cassie, Good food, free stuff, sweets like skittles and chocolates like galaxy, walking, sports, dancing, singing, adventure films, spending time with family and friends, loves the internet.
Dislikes: Anti-social behaviour, Binge Drinking, Smoking.
Research taken from Wikipedia: http://en.wikipedia.org/wiki/Popular_music
“Popular music belongs to any of a number of musical genres ‘having wide appeal’ and is typically distributed to large audiences through the music industry. It stands in contrast to both art music and traditional music, which are typically disseminated academically or orally to smaller, local audiences. The original application of the term is to music of the 1880s Tin Pan Alley period in the United States. Although popular music sometimes is known as ‘pop music,’ the two terms are not interchangeable. Popular music is a generic term for music of all ages that appeals to popular tastes, whereas pop music usually refers to a specific musical genre.”
Knowing this has helped me to understand the audience market for pop music video and who we can target our audience to.
According to TechCrunch/ Nielsen’s latest ‘Music 360’ “teenagers now listen to music through YouTube than any other sources”. They say “48% of consumers in the U.S. still see radio as the dominant way to discover new music. For almost two-thirds of U.S. teenagers, however, Google’s YouTube is now a more important source of music than radio (54%), iTunes (53%) and CDs (50%).
Despite the growing popularity of Internet music services among teens, about a third of them still bought a CD in the last year and among all respondents, 55% said physical CDs are still a very or fairly good value.” A survey done said that:
“More teens listen to music through YouTube than through any other source
- · 64% of teens listen to music through YouTube
- · 56% of teens listen to music on the radio
- · 53% of teens listen to music through iTunes
- · 50% of teens listen to music on CD
Positive recommendations from a friend are most likely to influence purchase decisions
- 54% are more likely to make a purchase based off a positive recommendation from a friend
- 25% are more likely to make a purchase based off a music blog/chat rooms
- 12% are more likely to make a purchase based off an endorsement from a brand
- 8% of all respondents share music on social networking sites, while 6% upload music.
Digital music is seen as a slightly better value than a physical CD
- 63% of purchasers identified digital albums as a very or fairly good value
- 61% identified digital tracks as a very or fairly good value
- 55% identified physical CDs as a very or fairly good value
Younger consumers who do buy digital tracks, are more likely to purchase new music immediately after its release
- 33% of teens purchased a digital track within one week of release
- 21% of persons 18+ purchased a digital track within one week of release”